Content marketing :

              

                  The content marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience  and, ultimately, to drive profitable customer action.

Types of content marketing :

   

• Articles. You likely have company news, product announcements, and a ton of other stories that deserve to be told. 
• Audio.
• Blog Posts. 
• Case Studies. 
• E-Books. 
• E-Courses. 
• Email Marketing. ...
• Infographics.

Pay per click :

 Pay per click is also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engine. With search engines, advertisers typically bid on keyword phrases relevant to their target market. 

Native Advertising:

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial.The word "native" refers to this coherence of the content with the other media that appear on the platform.


Marketing automation:
  
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.


Online PR:

Online public relations (E-PR, Digital PR) functions the web relationship influence among the cyber citizens and it aims to make desirable comments about an organization, its products and services, news viewed by its target audiences and lessen its undesirable comments to a large degree.

Inbound marketing:

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.

Inbound marketing provides improved customer experience and tries to build trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on social media platforms.