• Search engine optimisation:-

                                   (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a Web Page to users of a web search engine.

Four Main Types

There are four main types of SEO or search engine optimisation.

• White Hat;
• Black Hat;
• Grey Hat; and
• Negative SEO.

• Use of Google ad words:-

1. Google’s massive reach

2. Capabilities that allow for a range of targeting.

3. Harness intent

4. Maintain full control of your campaigns at all times

5. Bring any budget to the table

•  Marketing strategy for e-commerce business

1.Produce Original Content.

2.Optimize your website layout.

3.Content Marketing.

4.Social Media Marketing.

5.Email Marketing.

6.Search Engine Optimization.

7.Pay-Per-Click Marketing.

8.Optimize Your marketing.

• Disadvantages of E-commerce

• There can be lack of system security, reliability or standards owing to poor implementation of e-commerce.
• The software development industry is still evolving and keeps changing rapidly.
• In many countries, network bandwidth might cause an issue.